American Forest Foundation My Land Plan Website Privacy Policy

The My Land Plan website is owned and operated by the American Forest Foundation (AFF). AFF is committed to ensuring the privacy of our visitors' personal information. The intent of this Privacy Policy is to demonstrate our firm commitment to your privacy and to disclose the privacy practices of the website (the “Site”). 

Key areas addressed in this Policy include the information collected from landowners, how we use this information, and how you can share your information with others.  Please read the entire Policy carefully for more details.

By accessing or using the Site and/or providing any personal information to us, you are accepting the practices described in this Privacy Policy. If you do not accept these practices, you must not access or use the Site or provide us with your personal information.

What information does the Site collect? 

You do not have to provide any personal information to read the content of our Site.  However, you will provide personal information when subscribing to use the Land Plan Tool, using the Land Plan Tool and ordering products from our Site.  Some examples of information we collect include: your name, address, e-mail address, phone number, payment information (e.g., credit card information and billing address), username and password.  In addition, when using the Land Plan Tool, you may choose to provide us with information concerning your land, including acreage, location, boundaries, goals and planned actions for your land, photographs of your land, etc.

We use your personal information to provide you the Land Plan Tool and other customized products and services, process any product orders and/or to respond to your requests for information.  We may also use the information to contact you if there is a problem with your order or for feedback on the Land Plan Tool and other products and services. 

Like many websites, the Site also may collect information about visitors and the manner in which visitors utilize and navigate the Site. For example, the Site may track the pages you visit on the Site, the URL that you visited before you came to the Site, the URL to which you next go, and your IP address. This information helps us to design and improve the Site to better suit our visitors’ needs.  We may use your IP address to help diagnose problems with our server, and to administer the Site.  Your IP address also may be used to help identify you and to gather broad demographic information. 

Our website is intended for a general audience and is not directed to children under the age of 13.  We do not knowingly collect personal information from children under the age of 13. 

Does the Site use cookies?

Cookies are pieces of information that a website transfers to a user’s hard drive for record-keeping purposes while visiting a site.  Like most websites, we may use cookies on certain pages of the Site.  Cookies make using the Internet easier by, among other things, saving your passwords and preferences for you.  We may also use cookies to deliver content specific to your interests and for web traffic analysis and site navigation.  You are free to not accept the cookies by referring to your browser’s “help” feature, but certain features of the Site may not work as intended or may be slowed if you decline to accept cookies.

To whom do we disclose information?

 Information that we collect is used for internal purposes such as fulfilling your requests for products, services or information, providing customer support/responding to your inquiries, compiling usage statistics regarding the Site, and analyzing visitor preferences regarding the Land Plan Tool and other products and services.  Except as provided in this Policy, we will not knowingly sell, share or rent your personal information to any third parties without your permission.  We may share the information collected on the Site with outside parties to the extent necessary to fulfill your requests for information or to provide our products and services to you.  For example, we do use third party services to assist us in securely processing your credit card orders.  We strive to ensure that any such parties will provide at least the same level of protection as this Privacy Policy offers.  However, we are not responsible for the privacy practices of third parties and do not guarantee that these third parties have similar privacy practices.  The information you provide using the Land Plan Tool may be shared with other registered users of the site and/or others of your choosing, for example you can share information with your family and friends. 

We will divulge personal information to law enforcement agencies or other governmental agencies when required to do so or when we in good faith believe it is necessary in order to comply with legal obligations.  We will, however, ask all governmental officials to provide us with acceptable reasons that we believe, in our sole discretion, support disclosure of personal information.  We may monitor email correspondence and telephone calls to track reported problems and to ensure quality assurance. Similarly, we monitor web traffic in the aggregate for the purposes of evaluating marketing campaigns and content improvement.

In the event that this Site or substantially all of AFF’s assets are acquired, merged or reorganized, user information will of course be one of the transferred assets. 

What are the privacy policies of linked sites and other third parties?

This policy statement only addresses the use and disclosure of information we collect from you. Although you may link to other sites or third parties via the Site, we are not responsible for the privacy practices of third parties or the content of linked sites.

How can you access or correct your information?

You may view, correct or update the personal information we have about you by sending a request to the e-mail address below.  If we use any of your personal information in a manner that you believe is inconsistent with this Privacy Policy, please notify us immediately by sending an email to the address below so that we may correct such inconsistency.

How may this privacy statement be amended?

From time to time, we may make changes to our information practices or alter the functionality of the Site.  We will update this Privacy Policy accordingly, and we will post those changes on the home page for the Site. We encourage you to periodically review this page and the Site’s home page for the latest information on our privacy practices for this Site.

What security measures does the Site employ?

The Site may have security measures in place that are intended to protect against the loss of information that the Site collects. However, you should keep in mind that this Site is run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security.  You are solely responsible for maintaining the confidentiality of your username and password and are responsible for any unauthorized use.

How can you contact us? 

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, you can contact us by e-mail at: